1st Round is a lifestyle sports, music, and entertainment brand. The company aims to revolutionize each of these industries by creating ground breaking products and technologies. A college dorm room start-up, the founders believed in taking the next step through innovation . With the company motto, “GO HIGHER!” nothing is impossible.
1st Round operates a burgeoning record label that took its first artist to #1 on iTunes, and a cutting edge sports technology company that is developing Smart Shield®, the world's first energy emitting athletic apparel. In addition, 1st Round runs a motion pictures and television production arm, as well as a private equity branch that invests in start-ups, stocks, and mutual funds.
Although currently 5 separate divisions comprise 1st Round, all partners in the company work together to attain the common goal of creating a lifestyle brand. This strategy the team uses is the “cross-over” effect; each sector can immensely benefit from the others through marketing and licensing strategies.
