Smart Shield

1st Round Sports, LLC is a sports technology company dedicated to the creation of world-class, breakthrough technologies that significantly improve the performance of athletes. Energy emitting garments, the Company's first product, were developed to provide a healthy, legal, and sustainable solution to naturally improving athletic performance. The Smart Shield®, 1st Round's trademarked brand, will anchor this revolutionary product line. The Company was conceived to solve one simple problem. How can athletes perform with the same intensity, tenacity, and energy near the end of a competition as they can when the game commences?

1st Round has developed a unique fabric structure that contains a patented and trademarked technology, energyDNA®, which harnesses the body’s energy through the use of fibers and minerals and adds a surplus of electrons to the surrounding air (free energy) that the body absorbs. The Company has essentially altered the DNA of the clothing to help athletes increased speed, strength, power, and endurance. The primary demographic is males and females between the ages of 13 and 30. This group will derive the most benefit, since they are at or near their prime, thus requiring the most energy to maximize their potential. The Company's promotional plan is diverse and includes a plethora of marketing communications including seeding sports agencies, online social media campaigns, athlete and team endorsements, and national television and radio campaigns. 1st Round intends to differentiate itself and become a dominant market leader in the athletic apparel industry through its unique, innovative technology and its approach to the implementation of “smart” fabrics.